Case study

Tan Bomb

Launching a new product through scroll-stopping social content.

Supporting the launch of Cherry Whip: a cohesive, eye-catching social presence built from scratch, combining filmed content, AI creative and a launch plan that ran week by week.

Tan Bomb Cherry Whip tanning cream

Good skin,
bigger confidence

  • Tan
  • Glow
  • Confidence
+80Kviews since June 2026
+320%increase in engagement
+1.2Knew followers
Strongbrand presence from launch

My role

Content strategy
& launch planning
Filming & editing
reels and UGC
AI creative &
concept development
Scheduling &
community management
Campaign ideas
& brand growth

I helped bring Cherry Whip to life on social, mixing AI and filmed content to show the product off, build awareness and drive engagement from day one.

Featured content

A selection of the reels, campaigns and graphics made for Tan Bomb.

AI campaign reel for Cherry Whip 124K
01

AI campaign reel

A high-impact AI reel built to stop the scroll and land the product's key benefits in the first two seconds.

Founder reel A tanning cream that actually delivers 68.2K
02

Founder reel

A natural, unpolished reel of the founder talking through the product and what makes it different.

Ingredient graphic Hydrate
Tan
Nourish
Glow
03

Product & UGC content

Product-led reels and graphics: ingredient shots, texture close-ups and lifestyle imagery.

The results

Growth across the account since the June 2026 launch.

Total views

80.4K↑ 312%
100K75K50K25K0JunDec

Engagement

6842↑ 285%
10K7.5K5K2.5K0JunDec

Follower growth

1274↑ 220%
2K1.5K1K5000JunDec

Ready to create something iconic?

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