About

Hi, I'm May.

A social media manager and content creator combining creative ideas with the strategy behind them.

May Custance at work

Good content,
better business

My experience

Since 2024 I've been working freelance alongside Harriet at Collectiv Studio, managing social media for brands including Tan-Ex and Tan Bomb. Each month I plan the content calendar, film and edit the reels, write and schedule the posts, and track the analytics to see what's working and what to change. For graphics, I write the brief and creative direction, and Harriet designs them. I've also worked directly with Past Goods on filming, reel editing, live selling and product sourcing.

My approach

I like to understand the business behind the content - the audience, the goals, what's working and where there's room to do something better.

I'm always thinking about the next idea and looking for new ways to make content more interesting. I like to get involved, bring ideas to the table and feel like part of the team.

I also enjoy experimenting with AI alongside traditional filming and editing, using it as another creative tool to bring ideas to life.

Planning a content calendar

How I work

A simple process that keeps the content focused, creative and always moving forward.

Understand

Get to know the brand, audience, goals and what could be improved.

I get to know each brand, its audience and its goals before planning anything.

Plan

Turn those insights into content ideas, campaigns and a clear plan.

Every month I build a content plan with ideas, campaigns and a posting schedule.

Create

Bring the ideas to life through filming, editing, graphics and captions.

I film and edit the reels, write the captions and brief the graphics.

Learn & improve

Review performance, see what's working and use it to shape what comes next.

I review the analytics each month and use the results to shape the next plan.

5+businesses worked with
+97%follower growth
90K+additional views generated
2 daystypical turnaround on approved content
5+businesses worked with
+97%follower growth
90K+additional views generated
2+ yearsmanaging social media

What I bring

01

Creative thinking

  • Content ideas & concepts
  • Creative problem-solving
  • Bringing ideas to life
02

Organised & proactive

  • Content planned ahead
  • Clear deadlines & priorities
  • From idea through to delivery
03

Focused on performance

  • Performance analysis
  • Understanding what works
  • Using insights to improve
04

Hands-on

  • Filming & editing
  • Content & graphicsContent & creative briefs
  • Day-to-day social management

Fancy working together?

Looking for a social media role

Tell me where the account is now and where you'd like it to be.

I'm open to full-time and part-time social media roles in Cardiff and London or remote. Have a look at my CV or drop me an email.

Start a project Download my CV Email me