About

Hi, I'm May.

A social media manager and content creator who cares as much about the numbers as the visuals.

May Custance at work

Good content,
better business

How I got here


I started out making content for brands I loved, learned quickly that pretty posts alone don't move a business, and built everything since around that lesson.

Today I work with beauty, tanning, wellness and lifestyle brands — filming in their space, editing it into something people actually stop for, and reporting back on what it did. Some clients want the full account managed. Others want me on set for a day, or want a campaign concept they can run themselves.

I'm also genuinely interested in where AI fits into creative work. Not as a replacement for filming real people in real places, but as a way to visualise a campaign before spending a penny on production.

Planning a content calendar

How a project runs

Four stages, repeated monthly. You always know what's being made, when it's going out and how it performed.

Get to know the brand

A call, a look through your analytics and your competitors, and an honest read on what's working and what isn't.

Plan the content

A monthly plan built around real business goals — launches, offers, quiet weeks — approved by you before anything gets filmed.

Create and publish

Filming, editing, graphics, captions, scheduling and replying to the comments and DMs that come in.

Report and adjust

A monthly report on views, engagement, followers and enquiries, and a clear plan for what we double down on next.

5+businesses worked with
views achieved for a client
80K+growth in views on a product launch
2 daystypical turnaround on approved content

What you get working with me

One point of contact

  • No account handovers
  • Replies the same day
  • Direct WhatsApp access

Content planned ahead

  • Monthly calendar
  • Approvals before posting
  • Nothing rushed on the day

Numbers you can read

  • Plain-English reporting
  • What worked and why
  • Next month's focus

Fancy working together?

Tell me where the account is now and where you'd like it to be.

Start a project