/* ==========================================================================
   May Custance — portfolio
   Editorial cream + espresso base, per-page accent themes.
   Sections: tokens / base / header / buttons / hero / bands / cards /
             tools / mosaic / case study / concepts / forms / footer / motion
   ========================================================================== */

/* --- 1. Tokens ----------------------------------------------------------- */
:root {
  /* neutrals */
  --cream: #f6f2ec;
  --cream-deep: #ece5db;
  --bone: #fbf9f5;
  --ink: #17120f;
  --ink-soft: #3b322c;
  --muted: #6d6058;
  --line: rgba(23, 18, 15, 0.14);
  --line-soft: rgba(23, 18, 15, 0.08);

  /* brand accents */
  --espresso: #241b16;
  --sand: #c2a683;
  --sand-deep: #8d7355;
  --cherry: #7a1526;
  --cherry-deep: #3d0912;
  --blush: #f6dce0;

  /* page-level, overridden by [data-theme] */
  --page-bg: var(--cream);
  --page-ink: var(--ink);
  --accent: var(--espresso);
  --accent-ink: #fff;
  --band-bg: var(--cream-deep);
  --band-ink: var(--ink);
  --hero-bg: var(--espresso);
  --hero-ink: #f7f2ec;
  --script-ink: rgba(255, 255, 255, 0.92);

  /* type */
  --display: "Playfair Display", "Iowan Old Style", Georgia, serif;
  --sans: "Jost", "Helvetica Neue", Arial, sans-serif;
  --script: "Sacramento", "Snell Roundhand", cursive;

  --step--1: clamp(0.78rem, 0.76rem + 0.1vw, 0.84rem);
  --step-0: clamp(0.95rem, 0.92rem + 0.15vw, 1.03rem);
  --step-1: clamp(1.1rem, 1.03rem + 0.35vw, 1.32rem);
  --step-2: clamp(1.45rem, 1.3rem + 0.7vw, 2rem);
  --step-3: clamp(1.9rem, 1.6rem + 1.4vw, 3rem);
  --step-4: clamp(2.6rem, 1.9rem + 3.2vw, 5.4rem);

  /* space + shape */
  --gutter: clamp(1.15rem, 4vw, 3.25rem);
  --section-y: clamp(3.5rem, 7vw, 6.5rem);
  --radius: 14px;
  --radius-lg: 22px;
  --shadow: 0 18px 50px -28px rgba(20, 12, 8, 0.55);
  --max: 1240px;
  --ease: cubic-bezier(0.22, 0.7, 0.28, 1);
}

/* Per-page themes ------------------------------------------------------- */
body[data-theme="cherry"] {
  --accent: var(--cherry);
  --band-bg: var(--blush);
  --hero-bg: var(--cherry-deep);
  --hero-ink: #fdeef0;
  --page-bg: #fbf4f2;
}
body[data-theme="sand"] {
  --accent: var(--sand-deep);
  --band-bg: #e9e1d5;
  --hero-bg: #17110d;
  --hero-ink: #f4ece1;
}
body[data-theme="noir"] {
  --accent: var(--sand-deep);
  --band-bg: #e7e0d5;
  --hero-bg: #100c0a;
  --hero-ink: #f5efe6;
}

/* --- 2. Base ------------------------------------------------------------- */
*,
*::before,
*::after { box-sizing: border-box; }

html { -webkit-text-size-adjust: 100%; scroll-behavior: smooth; }

body {
  margin: 0;
  background: var(--page-bg);
  color: var(--page-ink);
  font-family: var(--sans);
  font-size: var(--step-0);
  font-weight: 400;
  line-height: 1.62;
  -webkit-font-smoothing: antialiased;
  overflow-x: hidden;
}

img, svg, video { display: block; max-width: 100%; }
img { height: auto; }

h1, h2, h3, h4 {
  font-family: var(--display);
  font-weight: 500;
  line-height: 1.06;
  letter-spacing: -0.015em;
  margin: 0;
}
h1 { font-size: var(--step-4); }
h2 { font-size: var(--step-3); }
h3 { font-size: var(--step-2); }
p { margin: 0 0 1em; max-width: 66ch; }
a { color: inherit; }

::selection { background: var(--accent); color: #fff; }

:focus-visible {
  outline: 2px solid var(--accent);
  outline-offset: 3px;
  border-radius: 4px;
}

.skip-link {
  position: absolute;
  left: 1rem;
  top: -100px;
  z-index: 200;
  background: var(--ink);
  color: #fff;
  padding: 0.7rem 1.1rem;
  border-radius: 999px;
  font-size: var(--step--1);
  transition: top 0.2s var(--ease);
}
.skip-link:focus { top: 1rem; }

.wrap {
  width: min(100% - (var(--gutter) * 2), var(--max));
  margin-inline: auto;
}
.wrap--wide { width: min(100% - (var(--gutter) * 1.2), 1500px); }

.section { padding-block: var(--section-y); }
.section--tight { padding-block: clamp(2.4rem, 4.5vw, 3.6rem); }
.section--flush-top { padding-top: clamp(2rem, 3vw, 2.8rem); }

.section-head {
  display: flex;
  flex-wrap: wrap;
  align-items: baseline;
  justify-content: space-between;
  gap: 0.9rem 2rem;
  margin-bottom: clamp(1.6rem, 3vw, 2.6rem);
}
.section-head p { margin: 0; max-width: 46ch; color: var(--muted); font-size: var(--step--1); }

.eyebrow {
  font-size: 0.72rem;
  letter-spacing: 0.24em;
  text-transform: uppercase;
  font-weight: 500;
  color: currentColor;
  opacity: 0.72;
  margin: 0 0 1.1rem;
}
.script {
  font-family: var(--script);
  font-weight: 400;
  line-height: 1.05;
  letter-spacing: 0.01em;
}
.lede { font-size: var(--step-1); line-height: 1.5; }
.muted { color: var(--muted); }
.rule {
  width: 54px;
  height: 1px;
  background: currentColor;
  opacity: 0.4;
  border: 0;
  margin: 1.5rem 0;
}

/* --- 3. Header ----------------------------------------------------------- */
.site-header {
  position: sticky;
  top: 0;
  z-index: 90;
  background: color-mix(in srgb, var(--bone) 88%, transparent);
  backdrop-filter: blur(14px);
  border-bottom: 1px solid transparent;
  transition: border-color 0.3s var(--ease), background 0.3s var(--ease);
}
.site-header.is-stuck {
  border-bottom-color: var(--line-soft);
  background: color-mix(in srgb, var(--bone) 96%, transparent);
}
.nav {
  display: flex;
  align-items: center;
  justify-content: space-between;
  gap: 1.5rem;
  min-height: 68px;
  color: var(--ink);
}
.brand {
  font-family: var(--display);
  font-size: 1.32rem;
  letter-spacing: 0.02em;
  text-decoration: none;
  display: inline-flex;
  align-items: center;
  gap: 0.55rem;
  line-height: 1;
}
.brand span {
  font-family: var(--sans);
  font-size: 0.66rem;
  letter-spacing: 0.26em;
  text-transform: uppercase;
  color: var(--muted);
  padding-left: 0.55rem;
  border-left: 1px solid var(--line);
}
.nav-links {
  display: flex;
  gap: clamp(0.9rem, 2vw, 1.9rem);
  list-style: none;
  margin: 0;
  padding: 0;
  font-size: 0.86rem;
}
.nav-links a {
  text-decoration: none;
  padding: 0.4rem 0;
  position: relative;
  white-space: nowrap;
}
.nav-links a::after {
  content: "";
  position: absolute;
  left: 0;
  right: 100%;
  bottom: 0.15rem;
  height: 1px;
  background: currentColor;
  transition: right 0.32s var(--ease);
}
.nav-links a:hover::after,
.nav-links a[aria-current="page"]::after { right: 0; }
.nav-actions { display: flex; align-items: center; gap: 0.6rem; }

.nav-toggle {
  display: none;
  width: 42px;
  height: 42px;
  border: 1px solid var(--line);
  border-radius: 999px;
  background: none;
  cursor: pointer;
  padding: 0;
  color: inherit;
}
.nav-toggle i {
  display: block;
  width: 16px;
  height: 1px;
  margin: 4px auto;
  background: currentColor;
  transition: transform 0.3s var(--ease), opacity 0.2s;
}
.nav-toggle[aria-expanded="true"] i:nth-child(1) { transform: translateY(5px) rotate(45deg); }
.nav-toggle[aria-expanded="true"] i:nth-child(2) { opacity: 0; }
.nav-toggle[aria-expanded="true"] i:nth-child(3) { transform: translateY(-5px) rotate(-45deg); }

/* --- 4. Buttons ---------------------------------------------------------- */
.btn {
  --btn-bg: var(--ink);
  --btn-ink: #fff;
  display: inline-flex;
  align-items: center;
  gap: 0.6rem;
  background: var(--btn-bg);
  color: var(--btn-ink);
  border: 1px solid var(--btn-bg);
  border-radius: 999px;
  padding: 0.78rem 1.4rem;
  font-family: var(--sans);
  font-size: 0.87rem;
  letter-spacing: 0.02em;
  text-decoration: none;
  cursor: pointer;
  transition: transform 0.25s var(--ease), background 0.25s var(--ease), color 0.25s var(--ease);
}
.btn:hover { transform: translateY(-2px); }
.btn svg { width: 15px; height: 15px; }
.btn--ghost {
  --btn-bg: transparent;
  --btn-ink: currentColor;
  border-color: currentColor;
}
.btn--ghost:hover { background: currentColor; }
.btn--ghost:hover span { mix-blend-mode: difference; }
.btn--light { --btn-bg: #fff; --btn-ink: var(--ink); }
.btn--accent { --btn-bg: var(--accent); --btn-ink: var(--accent-ink); }
.btn--sm { padding: 0.55rem 1.05rem; font-size: 0.8rem; }

.textlink {
  font-size: 0.78rem;
  letter-spacing: 0.16em;
  text-transform: uppercase;
  text-decoration: none;
  display: inline-flex;
  align-items: center;
  gap: 0.5rem;
}
.textlink svg { width: 14px; height: 14px; transition: transform 0.3s var(--ease); }
.textlink:hover svg { transform: translateX(5px); }

/* --- 5. Hero ------------------------------------------------------------- */
.hero {
  background: var(--hero-bg);
  color: var(--hero-ink);
  position: relative;
  overflow: hidden;
}
.hero-grid {
  display: grid;
  grid-template-columns: minmax(0, 1fr) minmax(0, 1.05fr);
  align-items: stretch;
  min-height: clamp(430px, 62vh, 640px);
}
.hero-copy {
  padding: clamp(2.6rem, 5vw, 4.6rem) clamp(1.15rem, 4vw, 3.25rem) clamp(2.6rem, 5vw, 4.2rem);
  align-self: center;
  max-width: 640px;
  margin-left: auto;
  width: 100%;
}
.hero-copy h1 { margin-bottom: 1rem; }
.hero-copy .lede { max-width: 30ch; opacity: 0.94; }
.hero-copy p.small { font-size: var(--step--1); opacity: 0.8; max-width: 46ch; }
.hero-media { position: relative; }
.hero-media img {
  position: absolute;
  inset: 0;
  width: 100%;
  height: 100%;
  object-fit: cover;
}
.hero-media::after {
  content: "";
  position: absolute;
  inset: 0;
  background: linear-gradient(100deg, var(--hero-bg) 0%, rgba(0, 0, 0, 0.28) 34%, rgba(0, 0, 0, 0.05) 70%);
}
.hero-rail {
  position: absolute;
  right: clamp(1rem, 3vw, 2.6rem);
  top: 50%;
  transform: translateY(-50%);
  z-index: 3;
  text-align: right;
  color: var(--script-ink);
  display: grid;
  gap: 1.1rem;
  justify-items: end;
}
.hero-rail .script { font-size: clamp(1.6rem, 2.4vw, 2.3rem); }
.hero-rail ul {
  list-style: none;
  margin: 0;
  padding: 0;
  font-size: 0.68rem;
  letter-spacing: 0.26em;
  text-transform: uppercase;
  line-height: 2.1;
  opacity: 0.85;
}
.hero-rail hr { width: 34px; margin: 0; border: 0; border-top: 1px solid currentColor; opacity: 0.5; }

.hero--split .hero-media img { object-position: center 30%; }

/* short hero for interior pages */
.hero--slim .hero-grid { min-height: clamp(320px, 44vh, 460px); }

/* --- 6. Stat band -------------------------------------------------------- */
.statband {
  background: var(--band-bg);
  color: var(--band-ink);
}
.statband--float {
  margin-top: clamp(-3.4rem, -5vw, -2.2rem);
  border-radius: var(--radius-lg);
  position: relative;
  z-index: 4;
  box-shadow: var(--shadow);
}
.statband .wrap { display: grid; }
.stats {
  display: grid;
  grid-template-columns: repeat(4, 1fr);
  padding: clamp(1.5rem, 3vw, 2.2rem) clamp(1rem, 2.4vw, 2rem);
}
.stat { padding: 0.6rem clamp(0.8rem, 2vw, 1.6rem); text-align: center; }
.stat + .stat { border-left: 1px solid color-mix(in srgb, currentColor 18%, transparent); }
.stat b {
  display: block;
  font-family: var(--display);
  font-weight: 500;
  font-size: clamp(1.8rem, 3.3vw, 2.85rem);
  line-height: 1.05;
  letter-spacing: -0.02em;
}
.stat span {
  display: block;
  font-size: 0.83rem;
  line-height: 1.35;
  margin-top: 0.35rem;
  opacity: 0.78;
}

/* --- 7. Cards / grids ---------------------------------------------------- */
.grid { display: grid; gap: clamp(0.9rem, 1.8vw, 1.4rem); }
.grid--5 { grid-template-columns: repeat(5, 1fr); }
.grid--4 { grid-template-columns: repeat(4, 1fr); }
.grid--3 { grid-template-columns: repeat(3, 1fr); }
.grid--2 { grid-template-columns: repeat(2, 1fr); }

.card {
  background: color-mix(in srgb, var(--cream-deep) 62%, var(--bone));
  border: 1px solid var(--line-soft);
  border-radius: var(--radius);
  padding: clamp(1.2rem, 2.2vw, 1.7rem);
  text-align: center;
}
.card h3 { font-size: var(--step-1); margin-bottom: 0.75rem; }
.card .icon { margin: 0 auto 0.9rem; }
.card ul {
  list-style: none;
  margin: 0;
  padding: 0.85rem 0 0;
  border-top: 1px solid var(--line-soft);
  font-size: 0.86rem;
  line-height: 1.95;
  color: var(--muted);
}

.icon {
  width: 30px;
  height: 30px;
  display: block;
  stroke: currentColor;
  fill: none;
  stroke-width: 1.4;
  stroke-linecap: round;
  stroke-linejoin: round;
}
.icon--lg { width: 34px; height: 34px; }

/* process / numbered steps (a real sequence) */
.steps { counter-reset: step; display: grid; gap: 1px; background: var(--line-soft); border-block: 1px solid var(--line-soft); }
.step {
  counter-increment: step;
  background: var(--page-bg);
  display: grid;
  grid-template-columns: 4.5rem minmax(0, 1fr) minmax(0, 1.4fr);
  gap: clamp(0.6rem, 2vw, 2rem);
  align-items: start;
  padding: clamp(1.2rem, 2.4vw, 1.9rem) 0.2rem;
}
.step::before {
  content: counter(step, decimal-leading-zero);
  font-family: var(--display);
  font-size: 1.1rem;
  color: var(--accent);
}
.step h3 { font-size: var(--step-1); }
.step p { margin: 0; color: var(--muted); font-size: 0.92rem; }

/* --- 8. Tools ------------------------------------------------------------ */
.tools-layout {
  display: grid;
  grid-template-columns: minmax(0, 1fr) auto;
  gap: clamp(1.5rem, 4vw, 3rem);
  align-items: start;
}
.chips { display: flex; flex-wrap: wrap; gap: 0.55rem 0.5rem; }
.chip {
  display: inline-flex;
  align-items: center;
  gap: 0.55rem;
  border: 1px solid var(--line);
  border-radius: 999px;
  padding: 0.42rem 0.95rem 0.42rem 0.42rem;
  font-size: 0.84rem;
  background: var(--bone);
}
.chip b {
  width: 26px;
  height: 26px;
  border-radius: 50%;
  display: grid;
  place-items: center;
  font-family: var(--display);
  font-size: 0.78rem;
  font-weight: 500;
  background: var(--accent);
  color: #fff;
}
.kit {
  border-left: 1px solid var(--line);
  padding-left: clamp(1.2rem, 3vw, 2.4rem);
  display: grid;
  gap: 0.6rem;
  font-size: 0.85rem;
  color: var(--muted);
}
.kit h3 { font-size: 1.05rem; color: var(--page-ink); margin-bottom: 0.2rem; }

/* --- 9. Mosaic / editorial gallery --------------------------------------- */
.mosaic {
  display: grid;
  grid-template-columns: repeat(6, 1fr);
  gap: 2px;
  background: var(--line-soft);
}
.mosaic figure { position: relative; margin: 0; overflow: hidden; min-height: 240px; background: var(--espresso); }
.mosaic img { width: 100%; height: 100%; object-fit: cover; transition: transform 1.1s var(--ease); }
.mosaic figure:hover img { transform: scale(1.04); }
.mosaic figcaption {
  position: absolute;
  left: 1rem;
  bottom: 1rem;
  color: rgba(255, 255, 255, 0.94);
  font-family: var(--script);
  font-size: 1.7rem;
  line-height: 1.05;
  text-shadow: 0 2px 18px rgba(0, 0, 0, 0.5);
}
.mosaic .m-note {
  grid-column: span 2;
  background: var(--bone);
  color: var(--page-ink);
  padding: clamp(1.5rem, 3vw, 2.6rem);
  display: grid;
  align-content: center;
  gap: 0.4rem;
}
.mosaic .m-note h2 { font-size: var(--step-2); margin-bottom: 0.6rem; }
.mosaic .m-note p { font-size: 0.92rem; color: var(--muted); }
.mosaic .m-note .sign { font-family: var(--script); font-size: 2rem; text-align: right; color: var(--page-ink); }
.m-1 { grid-column: span 1; }
.m-2 { grid-column: span 2; }

/* --- 10. Case study ------------------------------------------------------ */
.role {
  display: grid;
  grid-template-columns: repeat(5, minmax(0, 1fr)) minmax(220px, 1.25fr);
  gap: clamp(1rem, 2.5vw, 2rem);
  align-items: start;
}
.role-item { text-align: center; display: grid; justify-items: center; gap: 0.75rem; font-size: 0.86rem; line-height: 1.4; }
.role-note {
  border-left: 1px solid var(--line);
  padding-left: clamp(1rem, 2.5vw, 1.9rem);
  font-size: 0.9rem;
  color: var(--muted);
}
.role-note p { margin: 0; }

/* phone mockups */
.phones { display: grid; grid-template-columns: repeat(3, 1fr); gap: clamp(1.4rem, 3vw, 2.6rem); }
.phone-item { display: grid; gap: 1.1rem; }
.phone {
  position: relative;
  width: min(100%, 300px);
  margin-inline: auto;
  aspect-ratio: 9 / 19.5;
  border-radius: 34px;
  padding: 8px;
  background: linear-gradient(160deg, #4a423c, #14100e 45%, #3a332e);
  box-shadow: 0 26px 60px -30px rgba(0, 0, 0, 0.75);
  transition: transform 0.5s var(--ease);
}
.phone-item:hover .phone { transform: translateY(-6px); }
.phone-screen {
  position: relative;
  height: 100%;
  border-radius: 27px;
  overflow: hidden;
  background: #000;
}
.phone-screen > img { width: 100%; height: 100%; object-fit: cover; }
.phone-notch {
  position: absolute;
  top: 7px;
  left: 50%;
  transform: translateX(-50%);
  width: 42%;
  height: 20px;
  border-radius: 999px;
  background: #0a0908;
  z-index: 3;
}
.phone-caption {
  position: absolute;
  inset: auto 0 0;
  padding: 1.4rem 1.1rem 1.2rem;
  z-index: 2;
  background: linear-gradient(to top, rgba(0, 0, 0, 0.72), transparent);
  color: #fff;
}
.phone-caption .h {
  font-family: var(--display);
  font-size: 1.15rem;
  line-height: 1.15;
  letter-spacing: 0.02em;
  text-transform: uppercase;
}
.phone-mid {
  position: absolute;
  inset: 0;
  z-index: 2;
  display: grid;
  place-content: center;
  text-align: center;
  padding: 1.4rem;
  color: #fff;
  font-family: var(--display);
  font-size: 1.25rem;
  line-height: 1.25;
  letter-spacing: 0.04em;
  text-transform: uppercase;
  text-shadow: 0 2px 20px rgba(0, 0, 0, 0.6);
}
.play-pill {
  position: absolute;
  left: 0.9rem;
  bottom: 0.9rem;
  z-index: 4;
  display: inline-flex;
  align-items: center;
  gap: 0.4rem;
  color: #fff;
  font-size: 0.82rem;
  letter-spacing: 0.02em;
  text-shadow: 0 1px 10px rgba(0, 0, 0, 0.6);
}
.play-pill svg { width: 12px; height: 12px; fill: currentColor; stroke: none; }
.phone-meta { display: grid; grid-template-columns: auto 1fr; gap: 0.2rem 0.9rem; }
.phone-meta .n { font-family: var(--display); color: var(--accent); font-size: 0.95rem; }
.phone-meta h3 { font-size: 1.02rem; font-family: var(--sans); font-weight: 500; letter-spacing: 0; }
.phone-meta p { grid-column: 2; margin: 0.35rem 0 0; font-size: 0.88rem; color: var(--muted); }

/* results charts */
.results { display: grid; grid-template-columns: repeat(3, 1fr); gap: clamp(0.9rem, 2vw, 1.5rem); align-items: stretch; }
.results--2 { grid-template-columns: repeat(2, 1fr) minmax(220px, 0.9fr); }
.metric {
  background: var(--bone);
  border: 1px solid var(--line-soft);
  border-radius: var(--radius);
  padding: clamp(1.1rem, 2.2vw, 1.5rem);
  display: grid;
  gap: 0.7rem;
  align-content: start;
}
.metric--dark { background: #17110e; border-color: rgba(255, 255, 255, 0.12); color: #f4ece1; }
.metric h3 { font-family: var(--sans); font-size: 0.95rem; font-weight: 500; letter-spacing: 0; }
.metric-value { display: flex; align-items: baseline; gap: 0.7rem; flex-wrap: wrap; }
.metric-value b {
  font-family: var(--display);
  font-weight: 500;
  font-size: clamp(1.6rem, 2.6vw, 2.1rem);
  letter-spacing: -0.01em;
}
.metric-value em {
  font-style: normal;
  font-size: 0.86rem;
  color: #3f7a52;
  display: inline-flex;
  align-items: center;
  gap: 0.25rem;
}
.metric--dark .metric-value em { color: #8fd0a4; }
.metric small { font-size: 0.75rem; opacity: 0.6; }
.chart { width: 100%; height: auto; overflow: visible; }
.chart .grid-line { stroke: currentColor; opacity: 0.14; stroke-width: 1; }
.chart .axis { font-family: var(--sans); font-size: 9px; fill: currentColor; opacity: 0.55; }
.chart .plot { fill: none; stroke: var(--accent); stroke-width: 2; stroke-linecap: round; stroke-linejoin: round; }
.metric--dark .chart .plot { stroke: #f0e3d2; }
.chart .area { fill: var(--accent); opacity: 0.07; }
.metric--dark .chart .area { fill: #f0e3d2; opacity: 0.1; }
.chart .dot { fill: var(--accent); }
.metric--dark .chart .dot { fill: #f0e3d2; }

.quote-card {
  display: grid;
  align-content: center;
  gap: 1rem;
  padding: clamp(1.2rem, 2.4vw, 1.8rem);
}
.quote-card blockquote {
  margin: 0;
  font-family: var(--script);
  font-size: clamp(1.5rem, 2.4vw, 1.95rem);
  line-height: 1.25;
}
.quote-card cite { font-style: normal; font-size: 0.82rem; letter-spacing: 0.14em; text-transform: uppercase; color: var(--muted); }

/* value strip */
.strip {
  background: var(--band-bg);
  border-radius: var(--radius);
  display: grid;
  grid-template-columns: repeat(4, minmax(0, 1fr)) minmax(240px, 1.1fr);
  gap: clamp(1rem, 2.4vw, 2rem);
  padding: clamp(1.3rem, 2.6vw, 1.9rem) clamp(1.2rem, 3vw, 2.2rem);
  align-items: center;
}
.strip-item { display: grid; justify-items: center; gap: 0.6rem; text-align: center; font-size: 0.86rem; line-height: 1.4; }
.strip blockquote {
  margin: 0;
  border-left: 1px solid var(--line);
  padding-left: clamp(1rem, 2.5vw, 1.8rem);
  font-family: var(--display);
  font-style: italic;
  font-size: 1.05rem;
  line-height: 1.4;
}
.strip cite { display: block; margin-top: 0.5rem; font-style: normal; font-size: 0.78rem; letter-spacing: 0.1em; color: var(--muted); }

/* --- 11. Work + concept tiles -------------------------------------------- */
.tiles { display: grid; grid-template-columns: repeat(4, 1fr); gap: clamp(0.7rem, 1.4vw, 1.1rem); }
.tile {
  position: relative;
  display: block;
  border: 0;
  padding: 0;
  margin: 0;
  aspect-ratio: 3 / 4;
  overflow: hidden;
  border-radius: 10px;
  background: var(--espresso);
  color: #fff;
  text-align: left;
  cursor: pointer;
  font: inherit;
  text-decoration: none;
}
.tile img { position: absolute; inset: 0; width: 100%; height: 100%; object-fit: cover; transition: transform 1s var(--ease); }
.tile::after {
  content: "";
  position: absolute;
  inset: 0;
  background: linear-gradient(to top, rgba(10, 6, 4, 0.86) 4%, rgba(10, 6, 4, 0.15) 52%, rgba(10, 6, 4, 0.35));
}
.tile:hover img, .tile:focus-visible img { transform: scale(1.05); }
.tile-body { position: absolute; inset: auto 0 0; z-index: 2; padding: clamp(0.9rem, 1.8vw, 1.3rem); display: grid; gap: 0.35rem; }
.tile-body h3 { font-size: var(--step-1); }
.tile-body .sub { font-size: 0.72rem; letter-spacing: 0.2em; text-transform: uppercase; opacity: 0.82; line-height: 1.7; }
.tile-body .go { font-size: 0.72rem; letter-spacing: 0.18em; text-transform: uppercase; margin-top: 0.5rem; display: inline-flex; align-items: center; gap: 0.4rem; }
.tile-play {
  position: absolute;
  left: clamp(0.9rem, 1.8vw, 1.3rem);
  bottom: 42%;
  z-index: 2;
  width: 40px;
  height: 40px;
  border-radius: 50%;
  border: 1px solid rgba(255, 255, 255, 0.75);
  display: grid;
  place-items: center;
  transition: background 0.3s var(--ease), transform 0.3s var(--ease);
}
.tile:hover .tile-play { background: rgba(255, 255, 255, 0.2); transform: scale(1.06); }
.tile-play svg { width: 12px; height: 12px; fill: #fff; }

.filters { display: flex; flex-wrap: wrap; gap: 0.45rem; }
.filter {
  border: 1px solid var(--line);
  background: transparent;
  border-radius: 999px;
  padding: 0.42rem 0.95rem;
  font: inherit;
  font-size: 0.82rem;
  cursor: pointer;
  color: inherit;
  transition: background 0.25s var(--ease), color 0.25s var(--ease), border-color 0.25s;
}
.filter[aria-pressed="true"] { background: var(--accent); border-color: var(--accent); color: #fff; }
.tile[hidden] { display: none; }

/* work cards (case study index) */
.workcard {
  position: relative;
  display: grid;
  grid-template-columns: minmax(0, 1.05fr) minmax(0, 1fr);
  gap: clamp(1.2rem, 3vw, 2.6rem);
  align-items: center;
  padding-block: clamp(1.6rem, 3vw, 2.4rem);
  border-top: 1px solid var(--line-soft);
  text-decoration: none;
}
.workcard:last-of-type { border-bottom: 1px solid var(--line-soft); }
.workcard-media { border-radius: var(--radius); overflow: hidden; aspect-ratio: 4 / 3; }
.workcard-media img { width: 100%; height: 100%; object-fit: cover; transition: transform 0.9s var(--ease); }
.workcard:hover .workcard-media img { transform: scale(1.04); }
.workcard:nth-child(even) .workcard-media { order: 2; }
.workcard-body { display: grid; gap: 0.7rem; }
.workcard-body ul { display: flex; flex-wrap: wrap; gap: 0.4rem; list-style: none; margin: 0.4rem 0 0.8rem; padding: 0; }
.workcard-body li { font-size: 0.76rem; letter-spacing: 0.08em; text-transform: uppercase; border: 1px solid var(--line); border-radius: 999px; padding: 0.28rem 0.7rem; color: var(--muted); }
.workcard-body .kpis { display: flex; gap: 1.6rem; flex-wrap: wrap; margin-bottom: 0.5rem; }
.workcard-body .kpis div b { display: block; font-family: var(--display); font-size: 1.5rem; font-weight: 500; }
.workcard-body .kpis div span { font-size: 0.78rem; color: var(--muted); }

/* --- 12. Modal ----------------------------------------------------------- */
.modal {
  border: 0;
  padding: 0;
  background: transparent;
  max-width: min(94vw, 440px);
  width: 100%;
  max-height: 90vh;
  color: var(--ink);
}
.modal::backdrop { background: rgba(14, 9, 6, 0.7); backdrop-filter: blur(3px); }
.modal-inner {
  background: var(--bone);
  border-radius: var(--radius-lg);
  overflow: hidden;
  box-shadow: var(--shadow);
  display: flex;
  flex-direction: column;
  max-height: 90vh;
}
.modal-media { flex: 1 1 auto; min-height: 180px; max-height: 52vh; aspect-ratio: 9 / 12; background: var(--espresso); position: relative; }
.modal-media img { width: 100%; height: 100%; object-fit: cover; }
.modal-body { padding: 1.2rem 1.4rem 1.4rem; display: grid; gap: 0.5rem; overflow-y: auto; }
.modal-body h3 { font-size: var(--step-2); }
.modal-body p { margin: 0; font-size: 0.9rem; color: var(--muted); }
.modal-close {
  position: absolute;
  top: 0.8rem;
  right: 0.8rem;
  z-index: 3;
  width: 36px;
  height: 36px;
  border-radius: 50%;
  border: 0;
  background: rgba(255, 255, 255, 0.9);
  color: var(--ink);
  font-size: 1.1rem;
  line-height: 1;
  cursor: pointer;
}

/* --- 13. Forms ----------------------------------------------------------- */
.contact-layout { display: grid; grid-template-columns: minmax(0, 1.1fr) minmax(0, 0.85fr); gap: clamp(1.6rem, 4vw, 3.4rem); align-items: start; }
.field { display: grid; gap: 0.4rem; margin-bottom: 1rem; }
.field label { font-size: 0.8rem; letter-spacing: 0.06em; color: var(--muted); }
.field input,
.field select,
.field textarea {
  font: inherit;
  font-size: 0.95rem;
  color: var(--ink);
  background: var(--bone);
  border: 1px solid var(--line);
  border-radius: 10px;
  padding: 0.72rem 0.85rem;
  width: 100%;
}
.field textarea { min-height: 140px; resize: vertical; }
.field input:focus, .field select:focus, .field textarea:focus { border-color: var(--accent); outline: none; box-shadow: 0 0 0 3px color-mix(in srgb, var(--accent) 18%, transparent); }
.field-row { display: grid; grid-template-columns: 1fr 1fr; gap: 0 1rem; }
.field .err { font-size: 0.78rem; color: #a12b2b; min-height: 1em; }
.field.is-invalid input, .field.is-invalid textarea, .field.is-invalid select { border-color: #a12b2b; }
.form-note { font-size: 0.8rem; color: var(--muted); margin-top: 0.9rem; }
.form-status { margin-top: 1rem; font-size: 0.9rem; padding: 0.85rem 1rem; border-radius: 10px; display: none; }
.form-status.is-ok { display: block; background: #e8f0e8; color: #26502f; }
.form-status.is-bad { display: block; background: #f6e5e3; color: #7d2020; }

.detail-list { list-style: none; margin: 0; padding: 0; display: grid; gap: 1.1rem; }
.detail-list li { display: grid; gap: 0.2rem; padding-bottom: 1rem; border-bottom: 1px solid var(--line-soft); }
.detail-list .k { font-size: 0.75rem; letter-spacing: 0.18em; text-transform: uppercase; color: var(--muted); }
.detail-list a { text-decoration: none; border-bottom: 1px solid var(--line); }

.faq { border-top: 1px solid var(--line-soft); }
.faq details { border-bottom: 1px solid var(--line-soft); padding: 1rem 0; }
.faq summary { cursor: pointer; font-family: var(--display); font-size: var(--step-1); list-style: none; display: flex; justify-content: space-between; gap: 1rem; align-items: center; }
.faq summary::-webkit-details-marker { display: none; }
.faq summary::after { content: "+"; font-family: var(--sans); font-size: 1.3rem; color: var(--accent); transition: transform 0.3s var(--ease); }
.faq details[open] summary::after { transform: rotate(45deg); }
.faq p { margin: 0.7rem 0 0; color: var(--muted); font-size: 0.94rem; }

/* --- 14. CTA + footer ---------------------------------------------------- */
.cta {
  position: relative;
  overflow: hidden;
  background: var(--hero-bg);
  color: var(--hero-ink);
}
.cta img { position: absolute; inset: 0; width: 100%; height: 100%; object-fit: cover; opacity: 0.66; }
.cta::after {
  content: "";
  position: absolute;
  inset: 0;
  background: linear-gradient(95deg, var(--hero-bg) 12%, rgba(0, 0, 0, 0.45) 55%, rgba(0, 0, 0, 0.15));
}
.cta .wrap { position: relative; z-index: 2; padding-block: clamp(2.8rem, 6vw, 4.6rem); display: flex; flex-wrap: wrap; gap: 1.6rem 2rem; align-items: center; justify-content: space-between; }
.cta h2 { max-width: 18ch; }
.cta p { margin: 0.7rem 0 0; opacity: 0.88; max-width: 44ch; }

.site-footer { background: var(--espresso); color: #e9e0d4; }
.site-footer a { color: inherit; }
.footer-top {
  display: grid;
  grid-template-columns: minmax(0, 1.3fr) repeat(2, minmax(0, 0.8fr));
  gap: clamp(1.6rem, 4vw, 3rem);
  padding-block: clamp(2.4rem, 5vw, 3.6rem);
}
.footer-top h2 { font-size: var(--step-2); margin-bottom: 0.8rem; }
.footer-top p { color: rgba(233, 224, 212, 0.72); font-size: 0.92rem; }
.footer-col h3 { font-family: var(--sans); font-size: 0.75rem; letter-spacing: 0.2em; text-transform: uppercase; font-weight: 500; opacity: 0.6; margin-bottom: 0.9rem; }
.footer-col ul { list-style: none; margin: 0; padding: 0; display: grid; gap: 0.55rem; font-size: 0.92rem; }
.footer-col a { text-decoration: none; opacity: 0.85; }
.footer-col a:hover { opacity: 1; text-decoration: underline; text-underline-offset: 3px; }
.footer-bottom {
  border-top: 1px solid rgba(255, 255, 255, 0.12);
  padding-block: 1.3rem;
  display: flex;
  flex-wrap: wrap;
  gap: 0.6rem 1.5rem;
  justify-content: space-between;
  font-size: 0.8rem;
  color: rgba(233, 224, 212, 0.6);
}

/* --- 15. Motion ---------------------------------------------------------- */
[data-reveal] { opacity: 0; transform: translateY(18px); }
[data-reveal].is-in {
  opacity: 1;
  transform: none;
  transition: opacity 0.7s var(--ease), transform 0.7s var(--ease);
  transition-delay: var(--delay, 0ms);
}
.chart .plot, .chart .area { opacity: 0; }
.chart.is-in .area { opacity: 0.07; transition: opacity 0.8s 0.3s var(--ease); }
.metric--dark .chart.is-in .area { opacity: 0.1; }
.chart.is-in .plot {
  opacity: 1;
  animation: draw 1.5s var(--ease) forwards;
}
.chart .dot { opacity: 0; }
.chart.is-in .dot { animation: pop 0.4s 1.2s var(--ease) forwards; }
@keyframes draw { from { stroke-dashoffset: var(--len, 1200); } to { stroke-dashoffset: 0; } }
@keyframes pop { to { opacity: 1; } }

@media (prefers-reduced-motion: reduce) {
  html { scroll-behavior: auto; }
  *, *::before, *::after { animation-duration: 0.001ms !important; transition-duration: 0.001ms !important; }
  [data-reveal] { opacity: 1; transform: none; }
  .chart .plot, .chart .area, .chart .dot { opacity: 1; stroke-dashoffset: 0 !important; }
}

/* --- 16. Responsive ------------------------------------------------------ */
@media (max-width: 1080px) {
  .grid--5 { grid-template-columns: repeat(3, 1fr); }
  .role { grid-template-columns: repeat(3, 1fr); }
  .role-note { grid-column: 1 / -1; border-left: 0; border-top: 1px solid var(--line); padding: 1.1rem 0 0; }
  .strip { grid-template-columns: repeat(2, 1fr); }
  .strip blockquote { grid-column: 1 / -1; border-left: 0; border-top: 1px solid var(--line); padding: 1.1rem 0 0; }
  .tiles { grid-template-columns: repeat(2, 1fr); }
  .results, .results--2 { grid-template-columns: 1fr 1fr; }
  .results--2 .quote-card { grid-column: 1 / -1; }
  .mosaic { grid-template-columns: repeat(3, 1fr); }
  .mosaic .m-note { grid-column: 1 / -1; }
}

@media (max-width: 860px) {
  .nav-toggle { display: block; }
  .nav-links {
    position: fixed;
    inset: 68px 0 auto;
    background: var(--bone);
    border-bottom: 1px solid var(--line-soft);
    flex-direction: column;
    gap: 0;
    padding: 0.6rem var(--gutter) 1.4rem;
    font-size: 1.05rem;
    transform: translateY(-12px);
    opacity: 0;
    pointer-events: none;
    transition: opacity 0.25s var(--ease), transform 0.25s var(--ease);
    max-height: calc(100vh - 68px);
    overflow-y: auto;
  }
  .nav-links.is-open { opacity: 1; transform: none; pointer-events: auto; }
  .nav-links li { border-bottom: 1px solid var(--line-soft); }
  .nav-links a { display: block; padding: 0.85rem 0; }
  .nav-actions .btn { display: none; }

  .hero-grid { grid-template-columns: 1fr; }
  .hero-media { min-height: 320px; order: -1; }
  .hero-media img { position: relative; height: 320px; }
  .hero-media::after { background: linear-gradient(to bottom, rgba(0, 0, 0, 0.2), var(--hero-bg) 96%); }
  .hero-copy { margin: 0; max-width: none; }
  .hero-rail { top: 1.4rem; transform: none; }
  .hero-rail .script { font-size: 1.4rem; }
  .hero-rail ul { display: none; }

  .stats { grid-template-columns: 1fr 1fr; gap: 0.4rem 0; }
  .stat:nth-child(3) { border-left: 0; }
  .stat:nth-child(n + 3) { border-top: 1px solid color-mix(in srgb, currentColor 18%, transparent); padding-top: 1.1rem; }
  .statband--float { margin-top: 0; border-radius: 0; box-shadow: none; }

  .grid--5, .grid--4, .grid--3 { grid-template-columns: 1fr 1fr; }
  .phones { grid-template-columns: 1fr; gap: 2.4rem; }
  .results, .results--2 { grid-template-columns: 1fr; }
  .tools-layout { grid-template-columns: 1fr; }
  .kit { border-left: 0; border-top: 1px solid var(--line); padding: 1.2rem 0 0; grid-auto-flow: column; justify-content: start; gap: 2rem; }
  .contact-layout { grid-template-columns: 1fr; }
  .workcard, .workcard:nth-child(even) .workcard-media { grid-template-columns: 1fr; order: 0; }
  .step { grid-template-columns: 2.6rem 1fr; }
  .step p { grid-column: 2; }
  .mosaic { grid-template-columns: 1fr 1fr; }
  .mosaic figure { min-height: 200px; }
}

@media (max-width: 560px) {
  .grid--5, .grid--4, .grid--3, .grid--2, .tiles { grid-template-columns: 1fr; }
  .stats { grid-template-columns: 1fr; }
  .stat + .stat { border-left: 0; border-top: 1px solid color-mix(in srgb, currentColor 18%, transparent); padding-top: 1rem; }
  .strip { grid-template-columns: 1fr; }
  .cta .wrap { flex-direction: column; align-items: flex-start; }
  .field-row { grid-template-columns: 1fr; }
  .footer-top { grid-template-columns: 1fr; }
  .brand span { display: none; }
}

/* pair of wide work tiles (homepage) */
.tiles--pair { grid-template-columns: repeat(2, 1fr); }
.tile--wide { aspect-ratio: 4 / 3; }
@media (max-width: 700px) { .tiles--pair { grid-template-columns: 1fr; } }

/* inline arrow + play glyphs keep their size wherever they appear */
.ico-arrow { width: 15px; height: 15px; flex: 0 0 auto; display: inline-block; vertical-align: -2px; }
.ico-play { width: 12px; height: 12px; flex: 0 0 auto; fill: currentColor; }
.textlink .ico-arrow, .go .ico-arrow { width: 14px; height: 14px; transition: transform 0.3s var(--ease); }
.tile:hover .go .ico-arrow, .workcard:hover .textlink .ico-arrow { transform: translateX(5px); }
.tile-play .ico-play { fill: #fff; }

/* footer link colour must not override button ink */
.site-footer .btn { color: var(--btn-ink); }

/* nav fits without wrapping at intermediate widths */
.btn { white-space: nowrap; }
.brand { white-space: nowrap; }
@media (max-width: 1180px) { .brand span { display: none; } }

/* four-up reel row (content creation page) */
.phones--four { grid-template-columns: repeat(4, 1fr); }
@media (max-width: 900px) { .phones--four { grid-template-columns: repeat(2, 1fr); } }
@media (max-width: 520px) { .phones--four { grid-template-columns: 1fr; } }

/* uploaded videos sit in the same slots as placeholder images */
.hero-media video, .cta video { position: absolute; inset: 0; width: 100%; height: 100%; object-fit: cover; }
.phone-screen > video, .tile video, .mosaic video, .workcard-media video, .modal-media video {
  width: 100%; height: 100%; object-fit: cover;
}
.tile video, .mosaic video { position: absolute; inset: 0; }
.cta video { opacity: 0.66; }

/* --- creative concept pages ---------------------------------------------- */
.tag-row { display: flex; flex-wrap: wrap; gap: 0.4rem; list-style: none; margin: 1.2rem 0 0; padding: 0; }
.tag-row li {
  font-size: 0.72rem;
  letter-spacing: 0.14em;
  text-transform: uppercase;
  border: 1px solid currentColor;
  border-radius: 999px;
  padding: 0.32rem 0.8rem;
  opacity: 0.85;
}

.concept-split {
  display: grid;
  grid-template-columns: minmax(0, 1fr) minmax(0, 1.15fr);
  gap: clamp(1.6rem, 4vw, 3.4rem);
  align-items: start;
}
.concept-identity { border-left: 1px solid var(--line); padding-left: clamp(1.2rem, 3vw, 2.6rem); }
.concept-identity h2 { margin-bottom: 0.5rem; }

.spec { margin: 1.6rem 0 0; display: grid; grid-template-columns: minmax(6.5rem, auto) 1fr; gap: 0.55rem 1.4rem; }
.spec dt { font-size: 0.72rem; letter-spacing: 0.16em; text-transform: uppercase; color: var(--muted); padding-top: 0.15rem; }
.spec dd { margin: 0; font-size: 0.95rem; }

.identity-grid { display: grid; grid-template-columns: minmax(120px, 0.7fr) minmax(0, 1.3fr); gap: clamp(1rem, 2.5vw, 1.8rem); margin-top: 1.2rem; align-items: start; }
.logo-tile { margin: 0; aspect-ratio: 1; background: var(--cream-deep); border-radius: var(--radius); display: grid; place-items: center; overflow: hidden; }
.logo-tile img { width: 72%; height: auto; object-fit: contain; }

.palette { display: flex; flex-wrap: wrap; gap: 0.9rem; }
.palette figure { margin: 0; display: grid; gap: 0.45rem; justify-items: center; text-align: center; }
.palette .swatch { width: 54px; height: 54px; border-radius: 50%; display: block; border: 1px solid var(--line-soft); }
.palette figcaption { font-size: 0.7rem; line-height: 1.4; color: var(--muted); }
.palette code { font-size: 0.72rem; text-transform: uppercase; }

.fonts { margin-top: 1.4rem; }
.fonts h3 { font-family: var(--sans); font-size: 0.72rem; letter-spacing: 0.16em; text-transform: uppercase; color: var(--muted); margin-bottom: 0.3rem; }
.fonts p { margin: 0; font-family: var(--display); font-size: 1.15rem; }

.feed-grid { display: grid; grid-template-columns: repeat(3, 1fr); gap: 3px; max-width: 620px; }
.feed-cell { margin: 0; aspect-ratio: 1; overflow: hidden; background: var(--cream-deep); }
.feed-cell img, .feed-cell video { width: 100%; height: 100%; object-fit: cover; transition: transform 0.9s var(--ease); }
.feed-cell:hover img { transform: scale(1.05); }

.campaign-grid { display: grid; grid-template-columns: repeat(2, 1fr); gap: clamp(0.8rem, 2vw, 1.4rem); }
.campaign-cell { margin: 0; aspect-ratio: 4 / 5; overflow: hidden; border-radius: var(--radius); background: var(--cream-deep); }
.campaign-cell img, .campaign-cell video { width: 100%; height: 100%; object-fit: cover; }

.video-block { display: grid; grid-template-columns: minmax(0, 1.6fr) minmax(200px, 0.7fr); gap: clamp(1.2rem, 3vw, 2.4rem); align-items: start; }
.video-frame { border-radius: var(--radius); overflow: hidden; background: var(--espresso); aspect-ratio: 16 / 9; }
.video-frame--tall { aspect-ratio: 9 / 16; max-width: 380px; }
.video-frame video { width: 100%; height: 100%; object-fit: cover; }
.video-meta { display: grid; gap: 1.2rem; border-left: 1px solid var(--line); padding-left: clamp(1rem, 2.5vw, 1.8rem); }
.video-meta h3 { font-family: var(--sans); font-size: 0.72rem; letter-spacing: 0.16em; text-transform: uppercase; color: var(--muted); margin-bottom: 0.35rem; }
.video-meta p { margin: 0; font-size: 0.94rem; }

.concept-missing { padding-block: clamp(3rem, 8vw, 6rem); display: grid; gap: 0.8rem; justify-items: start; }

@media (max-width: 900px) {
  .concept-split, .video-block { grid-template-columns: 1fr; }
  .concept-identity, .video-meta { border-left: 0; border-top: 1px solid var(--line); padding: 1.4rem 0 0; }
  .identity-grid { grid-template-columns: 110px 1fr; }
  .feed-grid { max-width: none; }
}
@media (max-width: 560px) {
  .campaign-grid { grid-template-columns: 1fr; }
  .palette .swatch { width: 44px; height: 44px; }
}

/* hidden must win over component display rules */
[hidden] { display: none !important; }